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The mission of the New Mexico Tourism Department is to market New Mexico as an enchanting visitor destination to the world by encouraging New Mexicans to spend their vacation time in New Mexico; attracting domestic and international visitors to New Mexico; and encouraging all visitors to extend their stays in New Mexico.

With its rich mixture of natural resources and diverse landscapes, New Mexico is the perfect vacation escape for families and friends, for adventure, sports and recreation: Snow and water skiing, snowboarding, hiking, mountain biking, golf, fly-fishing, boating, spelunking, snowmobiling, ballooning, sailing, hang gliding – the list is endless.

From dinosaurs to Spanish conquistadors; rocket sleds to aliens; folk art to fine art – New Mexico is filled with wonder and packed with everything that comes to mind when folks dream of unspoiled wilderness, spectacular views, and a genuine Land of Enchantment way of life.